Email marketing
Cost effective and measurable marketing campaigns
Email marketing offers a fast, flexible and dynamic way of broadcasting a message to customers that is both extremely cost effective and completely measurable.
Our managed email marketing solution enables dealers to harness the power of email to deliver feature rich and engaging marketing campaigns that help to generate new leads and stay in touch with existing customers.
Email marketing made easy
Our managed service means we do all the work, including creating the email, uploading content, managing subscriber email databases as well as distributing emails to targeted audiences. We then provide all the follow up reports that track the email campaigns in plain English so dealers can easily understand and evaluate their campaigns without all the jargon.
Getting the most out of campaigns
Because we want dealers to get the most out of their email campaigns, we do everything we can to make sure emails are in the best possible format.
As part of our standard offering, all emails will be tested to ensure that they can be viewed properly in different email inboxes (19% of people delete an unread email email if they cannot view it properly in their inbox) – these include all the major names such as Outlook, Lotus Notes, Outlook Express, Hotmail and Gmail.
We will also carry out a series of test runs and checks to ensure that the email doesn’t get blocked by spam due to content or subject lines. We will even test a number of different subject lines to establish which will work best!
Measurable responses
All our email marketing packages are completely measurable, allowing for full visibility around who opened the email and when, what items they were interested in, who bookmarked the site, how many referred the email to a friend and much more…
